Are you prepared to begin beating the competition? Are your competitors using Facebook for marketing, and you want to get in the game? Would you like a better campaign than you competitors? All it takes is some gumption and knowledge, and we’re happy to provide you the latter below.
Facebook is a great place to share information. Facebook does not only relate to everyday chit chat, but it is also an important content format. Think of it in this manner. Create great content and share interesting information. You will see great results from using Facebook.
Do not leave out people that are already fans. New customers and clients are wonderful, but it is important to keep the people who are loyal to you. In order to market using Facebook, your audience should feel respected. This will help them engage themselves in your brand.
Avoid posting non-related updates that don’t enhance your content value. You might be tempted to talk about current events or share a more personal update, but keep in mind that these topics might not interest all your subscribers. Your personal account should be used if you have personal things you want to talk with people about.
All your content needs to be “Share”-able. If your page has important information, you likely want your subscribers to share that information with others. The key to Facebook is the ability to share and interact with a lot of people. Getting your followers to spread the word about you to their own social circles is the entire point of Facebook marketing, and you’ll have a better shot at making that happen when you provide them with noteworthy, valuable content to share.
You should try posting professional photos on your Facebook page. People will get a good sense of your business from these photos. When taking your own photos, use a high-quality camera and post only photos that reflect positively on your brand.
Be careful about how often you use Facebook Update. This helps you send messages to all of your followers. Use this for important updates and events only. It’s not intended to spam your fans!
Ask your customers to post reviews on your Facebook profile. If someone comes to your page to investigate your products, they could be encouraged to buy if they see positive reviews. Potential customers will be more likely to make a purchase if they see the thoughts of satisfied customers on the wall of your Facebook page.
Ask your subscribers to share your content with their friends. You can encourage this sharing by offering discounts, coupons, or sweepstakes entries to everyone who shares an update. Additionally, offering a coupon code once your subscribers share your information can help bolster sales.
You should be able to create a lot of relevant content that is unique and full of variety. Talk about your business and brand, but don’t repeat the same sentiments over and over again. Think of different methods of developing content that interests your followers. You could solicit and post pictures or ask for opinions.
Facebook matchmaking may help you market your business. Sometimes you are presented with an opportunity to unite two people through Facebook. Don’t pass up the opportunity! Then you could end up at the center of an awesome story that they go on to tell for years. That’s really strong promotion.
Reply to all negative comments on your page. Just ignoring it leaves the impression you don’t care about those who disagree with you. When handled properly, people will respect this and do business with you later.
When you don’t have time to post daily, hire someone to do so for you. Daily status updates and other content will remind customers why they patronize your business. The best thing about this is that people can share these things with their friends as well.
Add photos to all Facebook updates. Pictures create a contemporary look to your Facebook page. Take advantages of products, employees and others to reinforce your message in updates.
Look at Facebook as more than just something to attract fans, but rather as something to capture the hearts of existing ones. Fans that you get from holding the contest usually do not last long. They simply want to win. Focus on rewarding loyalty to attract subscribers who are likely to purchase a product.
If your fans feel they are connected to you and the business, trust will result. This broad principle applies to marketing through any channel, including Facebook. Don’t be afraid to tell people you attended your son’s play over the weekend. If you used your own products int he process, even better!
Don’t post a ton of updates on a single day and then stop for a week. You want to space out your content for maximum effectiveness. Too many posts will overwhelm your customers and make it difficult for them to find information relevant to them.
You want to be short and sweet when you post on Facebook. Make sure a quality picture that goes with the post is used. If you do the picture right, it will quickly communicate more about your business than regular updates will. You want a clean page that is easy to read. Be certain to “like” good comments from followers.
Try accepting submissions to earn more from the fans and use them on the website for promoting your company. An example is posting fan photos of them using your products. This will demonstrate to others that your product is a hit. Getting testimonials or stories adds some personal touches to your product, Wall, and company.
On a regular basis, remind all your fans you like and value them. Be creative, and maybe a little silly. Wish them happy holidays, post funny pictures saying how great they are, or even write a little rhyming poem about them. You can give them a discount code to really show them you care, too.
With all the information you have at your fingertips, there isn’t any reason why you cannot use Facebook to become better than the competition. You can help them understand the way to success now! Take this great advice and start using it to reach out to the world.